This workshop was for Cargill's top traders internationally with the purpose of expanding their views and getting them to stretch themselves as the way they think and make decisions was challenged. The curved lines on the cover represent a divergence from the usual and are carried throughout the guide. I designed this event guide under Cargill's branding guidelines… mostly. But by bending the rules just a bit, the guide takes on the subtle feeling of breaking with the status quo and discovering new possibilities.
