The FLY Convention is a national youth conference held every other year in Estes Park, CO. Students who attend look forward to this gathering with much anticipation. The logo and promo pieces need to match the already heightened energy of the audience. The logo for the very simple theme "I AM" uses the A and M to create mountains – which is apropos as the camp is held in the Rocky Mountains – with a rising sun behind as a nod to the theme verse of the convention. I also used the 30º angle as seen in the A and M as a recurring design element to give a forward-moving, ascending energy.
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